This wonderful brand’s name is Romanian for “little shoes”. And it tells you more about the brand than you'd think - it shows the core of the company, which has been and will always be revolving around shoes.
Papucei is a word you would use when you care for a pair of shoes dearly and you can’t just name them “shoes”.
It's also a regional word, used mostly in the north-east of Romania, a region known
for its long tradition in shoe manufacturing and the place where Papucei was established.